Mr Kuda Takura – KudKuda Tukara Ford Credit Brand Marketing Manager and Smart Services Lead – Ford Motor Company South Africa

Industry 4.0 and true Innovation – The Future of Mobility The Fourth Industrial Revolution describes the exponential changes to the way we live, work and relate to one another due to the adoption of cyber-physical systems, the Internet of Things and the Internet of Systems. As we implement smart technologies in our factories and workplaces, connected machines will interact, visualize the entire production chain and make decisions autonomously. This revolution is expected to impact all disciplines, industries, and economies. While in some ways it’s an extension of the computerization of the 3rd Industrial Revolution (Digital Revolution), due to the velocity, scope and systems impact of the changes of the fourth revolution, it is being considered a distinct era. The Fourth Industrial Revolution is disrupting almost every industry in every country and creating massive change in a non-linear way at unprecedented speed.

Kuda Takura joined Ford Motor Company of Southern Africa (FMCSA) in July 2012 as the Marketing Launch, Projects & Sponsorship Manager within the Ford brand team and in 2013 he was promoted to the role of Brand Manager & Smart Services Lead.  In his current role (from January 2018) as Ford Credit Brand and Marketing Manager he is responsible for the strategic end-to-end Ford Credit brand and respective nameplate representation in the South African automotive industry with specific retail, wholesale, audit and budget objectives.   Additionally, Kuda retains collaborative oversight of Ford South Africa’s Smart Services, managing the internal coordination and alignment of Ford’s in-car technology strategy for existing and future nameplates.  Prior to joining Ford Motor Company of Southern Africa, Takura worked in the financial services sector for one of South Africa’s three big banks.  Takura was born in Zimbabwe but now resides in South Africa where he graduated with an Honours Degree in Marketing from the University of Johannesburg.